How Tech Tablet was created
In 2013, Steve Queroub bought a tablet computer which wasn’t by Apple, and noticed just how difficult it was to find accessories. It was in light of this that the Tech Tablet company - a supplier of cases for tablets - was born, before quickly extending its product range to all accessories for mobiles.
Tech Tablet found almost immediate success and the number of catalogue items is rapidly growing. Steve then joined forces with his friend of more than 20 years, Sandy Thévenon, who had just sold his start-up company specialising in GPS tracking.
The synergy between their 2 profiles - one of them being more business focused and the other more technically-minded - is enabling Tech Tablet to begin a new and promising chapter in its story.
Steve is joining forces with his friend of 20 years, Sandy
Zanaé: friends first and foremost
Steve Queroub and Sandy Thévenon, partners in the Tech Tablet company, were faced with a problem of the telephony market: professionals and resellers in the industry were facing difficulties with procurement, logistics and a product selection that was often too small and which was largely aimed at Apple’s products.
Steve manages the sales, set up, installation support on retailers’ premises and merchandising departments. As for Sandy, he has created an innovative algorithm. Initially a buyer’s virtual assistant support tool, it has become increasingly autonomous through the use of machine learning. Today it is the central pillar around which purchases are organised.
The speed and reliability of Zanaé’s provision of supplies, its effective merchandising tools, marketing and on-site installation on the customer’s premises, its ability to have a furnished catalogue and the 800 phone models that it includes accessories for are things that quickly gave the brand its success.
Word of mouth has enabled Zanaé to establish itself in more than a hundred points of sale in less than a year, primarily within independent shops.
800 références de mobiles, plus de 600 points de vente
In 2018, Zanaé saw itself listed at Euro Information Télécom, the largest French MVNO, and at Laposte Mobile. In 2021, a contract was signed with the French supermarket and hypermarket chains Leclerc, Intermarché and Auchan.
In 2022, on the back of its French success, Zanaé decided to expand internationally by making its debut in September with one of Europe’s oldest industrial exhibitions, the IFA in Berlin.